Digital marketing is now more effective than traditional forms of marketing. Thanks to the invention of the internet and social media, businesses can now reach a wider audience and experience exponential growth.
As a law firm, you can take advantage of the effectiveness of digital marketing to expand your client base. Doing so will set you apart from your competitors and ensure your success in a tough market.
Top Digital Marketing Tips and Tricks for Your Law Firm
Digital marketing involves using technology and online platforms to increase brand awareness, and generate leads and sales. Through law firm digital marketing, you can advertise your services and gain a name for yourself in the industry.
Marketing as a law firm is a little different from marketing a retail brand or food business, but you can still use various digital marketing methods to boost your success. Here are some top digital marketing tips and tricks for your law firm.
Use SEO to boost your website rankings
SEO refers to search engine optimization, which involves optimizing your website for Google search engine results pages (SERPs).
When you optimize your website, it will appear toward the top of SERPs. This increases the likelihood of people in your target audience seeing your business above your competitors when they’re searching for law-related services.
You can optimize your website by regularly updating your content and including plenty of industry-specific keywords throughout your web pages. For example, if you offer services for personal injury claims, include the terms ‘personal injury’ and ‘personal injury lawyer’ several times in your content.
Set up an email list
Nowadays, email marketing is one of the most effective digital marketing methods. By setting up an email list, you can speak directly to your target audience to inform them of your new services or provide industry updates.
When you send a weekly email to your subscribers, it keeps your brand at the forefront of their minds. Therefore, when they need to consult a lawyer, your business will be the first on their list.
Your email campaigns also offer the opportunity for you to show the human side of your law firm. You can make your email copy informal and show some personality in your content to keep your audience engaged.
Create a Google My Business page
Google My Business makes it easier for you to manage your online Google SERP result. It also enhances your local brand awareness and enables people to find your contact details more easily when they want to inquire about your services.
On Google My Business, you can include all of the essential details about your law firm, such as your address and contact information. You can also post about all of your law-related services and provide regular updates on your business page so that people always have the most up-to-date information about your company.