All businesses today need a website. They serve a variety of purposes; they act as a virtual shop front, they can be used to market new products, and they can even serve as social spaces where you can build a community around your brand.
However, the digital landscape is constantly evolving. Your website needs to be updated regularly to prevent it from becoming stale. If you’re looking to refresh your website quickly, we’ve put together a guide to help you out. Read on to check it out.
Update the Visuals
A website is a visual experience. If your platform isn’t visually appealing, visitors aren’t going to hang around for long. One of the quickest and most effective ways to refresh your website is to update the visual elements. This can encompass things like pictures, videos, motion graphics, text, and fonts.
Depending on the tool you use to build your website, this process can be simple or complicated. That’s why you should always compare website builder platforms. Check out what kind of features each one offers to ensure you pick one that will give you the most flexibility and customisation options when it comes to refreshing your website’s visuals.
Evaluate the User Experience
The user experience is perhaps the most crucial aspect of website design. Your website’s interface must be intuitive and user-friendly, it shouldn’t be complicated or confusing at any point. In fact, user experience can have a significant effect on sales, with well-designed platforms seeing a 30% sales boost.
Your website should be clearly laid out with easily identifiable pathways that users can follow to navigate around your platform. Resist the temptation to fill your website with as much info as possible, this can leave it looking cluttered and chaotic.
Instead, opt for a more minimal design, with drop-down menus through which users can access additional information. This will make your website appear sleeker and more professional and will encourage visitors to explore and find out more about your business.
Create New Content
The content on your website is key, it’s what motivates visitors to spend time on the platform and return again in the future. There are various ways to approach content creation; you could post photos, videos, blogs, or a combination of the three.
Regardless of the kind of content you are posting, it all must be relevant to your business. It needs to be informative and to offer value to readers and viewers, but it also needs to be intriguing to keep visitors engaged and encourage them to return.
Test for Bugs
Today’s consumers expect the digital platforms they use to be flawless. Any bugs or technical issues can immediately put them off. It can make your business appear untrustworthy and illegitimate and can have a serious impact on sales and conversions.
While visual and practical interface elements are all important things to consider when refreshing your website, you should never ignore the technical side. Run audits and performance tests to ensure everything is working as it should be and fix any bugs or issues as soon as possible to mitigate the damage.
If you want to refresh your website quickly, update your visuals, evaluate the user experience, create new content, and test for technical bugs.