8 Tried and Tested Strategies to Scale Your B2B Lead Generation

B2B lead generation is not as easy as it seems at the front. 

Do you also feel like you’re constantly hitting roadblocks and not seeing the desired results?

Don’t worry; you’re not alone. B2B lead generation can be challenging and competitive, but with the right strategies, you can scale your efforts and get ahead of your rivals.

Let’s see, what are those tried and tested strategies that can help you ace your lead generation game?

What is B2B lead generation?

B2B lead generation is the process of identifying, attracting, and converting potential customers for your business. Unlike B2C lead generation, which targets individual consumers, this form targets businesses and organizations.

With a successful B2B lead generation strategy, the aim is to get as many leads in the lead management system as possible that are interested in buying your products or services and converting them into customers. 

Since we have a basic understanding of B2B lead generation, let’s take a closer look at 8 tried and tested strategies to scale your b2b lead generation.

Leveraging LinkedIn groups

LinkedIn is one of the world’s most popular social media platforms for professionals and businesses. Joining and participating in LinkedIn groups can help you cultivate relationships, position yourself as an industry expert, and generate leads for your business.

To utilize LinkedIn groups for B2B lead generation, you need to look for people that are relevant to your business and industry. After that, begin participating in group conversations and share your expertise. You may also share valuable content such as blog posts, white papers, and case studies to establish yourself as a thought leader.

When engaging in these groups, include a call-to-action that directs interested readers toward your website or landing page where they can learn more about your products or services.

Utilizing webinars

Webinars are an increasingly popular way to generate leads and position yourself as an industry expert. A webinar is an online seminar or presentation allowing you to connect with potential customers, address their pain points, and provide useful information. And with that, you present your product or service as a solution to their problem.

Find topics that resonate with your target audience and prepare an engaging presentation. Once the presentation is ready, promote the webinar through your website, social media channels, and email marketing campaigns.

Hosting networking events

Hosting networking events is an effective way to foster relationships with potential customers and position yourself as an expert professional in your industry. You can conduct these events in many forms, such as conferences, trade shows, and meetups.

To make your networking event successful, find a relevant topic and invite industry leads and potential customers to attend. At the event, provide valuable information, engage with attendees, and build relationships. 

These events are an excellent opportunity to collect contact information from potential customers and follow up with them after the event.

Paid advertising

If you know your target audience, paid advertising is one of the most effective methods to promote your products to them. You can get in front of your potential customers in a matter of hours after publishing the ad online.

Various paid advertising options are available such as Google Ads, LinkedIn Ads, and Facebook Ads. And these ad platforms allow you to reach a highly targeted audience quickly and cost-effectively.

Offering free consultations or trials

Offering free consultations or trials is an effective way to attract potential customers and show the value of your products or services. In addition, a complimentary consultation or trial gives customers a risk-free opportunity to experience what you offer.

Create an attractive offer around your core product and promote it to the target audience. This can be done via paid ads or free content marketing, where you post relevant content on the website and social media. Through your content, encourage the visitors to ask questions, consult and try your products for free. 

Establishing a referral program

Word-of-mouth is among the most powerful marketing as 88% of people trust their friend’s recommendation over conventional media. You can generate high-quality leads from your existing customers by rewarding them for referring new ones. 

Starting a referral program requires an attractive incentive. You can introduce your referral program to the customer when they purchase or email your existing customers. 

Build and optimize landing pages.

A landing page is designed to convert visitors into leads by offering helpful information or freebies.

Building and optimizing landing pages for B2B lead generation begins with identifying a relevant audience and crafting a compelling offer. This offer could be a free trial, ebooks, consultation, etc. 

When designing your landing page, keep it simple and straightforward on the advantages of your product or service. Additionally, include a call-to-action (CTA) that motivates visitors to take action, such as signing up on your website or following on social media. 

Use social media platforms.

It is the highest probability that your potential customer is using some sort of social media. It could be LinkedIn, Twitter, Pinterest, or anything based on their profession. And this gives you an excellent opportunity to build relationships with them and showcase your products or services. 

Social media could be a very effective way to generate B2B leads. Still, first, you need to identify the social media platform your ideal customer spends the most time on. Then, once identified, start sharing content that appeals to them. 

Additionally, answer any query on your post, reply to the comments, and engage with others’ content. This practice will not only help you connect directly with your potential customers but also help you grow your social media channel.


B2B lead generation is essential for the growth and success of your business. By employing these 8 tried-and-tested strategies, you can generate high-quality leads and establish yourself as an authority in your industry. Whether using LinkedIn groups, hosting networking events, or paying for advertising – provide value to your audience and create a clear path to conversion. With these tactics, you can scale up B2B lead generation and close more deals.

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