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Review Studies in Hispanic Cinemas

Studies in Spanish & Latin-American cinemas

Review TECSISTECATL Revista Académica de Ciencias Sociales de México

Year: 2012 vol. 9 n. 1

Chávez, Daniel. From Miss Cristera to the Desert Within: Towards a contemporary war of images in Mexico .  / De la señorita Cristera a el desierto Within: Hacia una guerra contemporánea de imágenes en México p. 63-79 México
Guerra Cristero / Iglesia mexicana / Miss México / Padre Pro / Telenovelas históricas / Narrativa nacional / Reformas neoliberales / Religión
Siglo XX | Siglo XXI

Summary

With the release of the films Padre Pro/Father Pro (Miguel Rico Tavera, 2007) and Desierto Adentro/Desert Within (Rodrigo Plá, 2008), and the debates regarding the traditional dress for the Miss Mexico beauty pageant in 2007, the representation of the Cristero Wars has surfaced in Mexican cinema and television as an indicator of the current symbolic struggles for the construction of a new national narrative. Arguably, after the 1992 constitutional reforms that clarified the legal status of the Mexican Church, the Catholic hierarchy and its allied conservative groups are trying to recast the religious conflicts of 1926–29 and 1934–38 as an essential element in the formation of post-authoritarian identities, but the project is facing vocal opposition. After a brief consideration of the recent history in the cinematic representation of State and Church relations, this article analyses how television and film contribute to the political use of the historical memory in the midst of the current violent and incomplete process of democratization in Mexico.

Puente, Henry. Marketing and distribution lessons from Hispanic Hollywood.  / Márketing y lecciones de distribución desde el Hollywood hispano p. 81-98 América Latina
Hollywood hispano / Latinos en Estados Unidos / Publicidad / Distribución / Películas / Márketing
Siglo XX | Siglo XXI

Summary

This essay looks into how US Latino films in the so-called ‘Hispanic Hollywood’ were promoted and distributed by independent and studio distributors. Hispanic Hollywood was a brief period from 1986 to 1989 when several distributors released US Latino films and attempted to reach US Latino and general market audiences with bilingual and Spanish-language marketing and distribution campaigns. The article gives an overview of the marketplace trends that took place in this era and how these influenced the development, marketing and distribution of US Latino films. Through the use of interviews of key marketing professionals involved in promoting these films, the article also describes how various US Latino films were promoted and circulated in this marketplace. This essay lastly evaluates how successful these distributors were in promoting and circulating these US Latino films within in this particular marketplace.

Studies in Spanish & Latin-American cinemas
Paper | Numerical version with subscription | Cuatrimestral | United Kingdom SLAC
Print ISSN: 2050-4837
Online ISSN: 2050-4845
Year of creation: 2013

Publisher: Intellect Ltd.
Address: The Mill, Parnall Road, Fishponds, Bristol, BS16 3JG, United Kingdom

Publisher:

Formerly published as Studies in Hispanic Cinemas, 2004-2013, the journal is dedicated to the study of Spanish-speaking and Latin American cinemas. Coverage includes the cinemas of Spain and Spanish-speaking South, Central and North America, including the Caribbean, and Brazil. Our target readership includes students, teachers and scholars. The double-blind peer-reviewed journal is written in English to maximize the opportunities for contact between academic disciplines such as Media, Film Studies, Latin American and Post- colonial Studies, as well as Hispanic Studies, thereby encouraging an inter-cultural and inter-disciplinary focus.

Review related to: Studies in Hispanic Cinemas

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