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Brazil: What Rise of What Power?

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Article of journalGardini, Gian Luca. (Friedrich-Alexander-Universität, Erlangen-Nürnberg, Alemania). Brazil: What Rise of What Power?.  / Brasil:¿ Qué ascenso de qué poder? In  Special Issue: Latin American Responses to the Rise of Brazil  / Número especial: respuesta latinoamericana al ascenso de Brasil Bulletin of Latin American Research, 2016 vol. 35 no. 1 p. 5-19. Keywords:
Latin America
Development, Cooperation | Economy, Companies, Industry | Politics, Public Administration | Relaciones Internacionales
Potencia media / Potencia regional / Liderazgo / Gran poder
21st century


From 2003, the Lula administration has started a discourse and a practice of Brazil as a major international player. However, the conversion of a giant economy and political activism into regional and global power status has eluded Brazil so far. Labels such as great power or leader do not fit it. This article suggests that the problem is not with Brazil being unable to tick all the boxes but with the definitions that we use. Hence a call for new mental categories that better capture the surge of Brazil and other emerging powers in the twenty-first century. Drawing from the business literature, Brazil can be better understood as an international manager.

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